This free download contains the following Excel spreadsheets to help with your marketing efforts.
1 | Cost of Inaction Calculator
This calculator helps you determine your customer lifetime value and marketing cost of acquisition. Then, using those numbers, it demonstrates your lost opportunity cost due to inaction.
2 | Revenue Goals Worksheet This worksheet starts you off with your current annual revenue goal and helps to identify paths to success and tactics to reach it. Is it best to increase your average order value or your conversion rate? Use this worksheet to help you make a decision and even map out targets based on your business cycle.
