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The 7 Most Important Takeaways
1 | Three out of 4 marketers across the globe prioritize an inbound approach to marketing.
2 | Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic.
3 | Proven marketing ROI unlocks budget. But you have to be tracking ROI in the first place, which not everyone is doing.
4 | Leading marketers recognize that inbound is a long game. Both past success and past failure with inbound correlates with an inbound marketing budget increase.
5 | Inbound is the preferred marketing strategy regardless of company type. B2B, B2C, nonprofit -- everyone’s implementing inbound tactics.
6 | Inbound campaigns achieve higher ROI than outbound. This holds true across different company sizes and budgets.
7 | Establishing a Marketing-Sales service level agreement (SLA) leads to higher ROI. The presence of an SLA also correlates with budget and staff increases.
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