Learn how to create and execute your OWN content marketing strategy.

Whether you’re new to content marketing or you’re a seasoned professional, this is THE class to get the most out of your content. 

Click "Get May Tickets" for our May Boot Camp!

Get May Tickets

The next session starts in...
(May 30-31, 2019)

You will find yourself energized and in control of your content marketing strategy. Upon completion you’ll be able to...

  • Identify how Inbound Marketing principles relate to your content marketing strategy
  • Create buyer persona profiles to help segment and understand your audience
  • Identify valuable content for your audience
    Create a content schedule
  • Spy on your competitors and uncover valuable information about their strategy
  • Use that information to take advantage of their strategic weaknesses and dominate them online
  • Determine the search demand for keywords your personas are using
  • Turn this information into valuable and actionable insights to help grow your business
  • Understand Search Engine Optimization and the elements that impact your placement in the search results
  • Create specific, measurable, attainable, realistic and timebound goals for your content marketing strategy
  • Measure the impact of your marketing strategy and understand where you’re receiving the best ROI
  • Defend the strategy you’ve created


Best piece of information you received:

"All around great boot camp! I enjoyed reviewing my Google Analytics, as well as tracking competitors' web activity."

Your Ah-Ha moment:

"I need to provide Calls to Action (CTA's) that are more than an email sign-up."

Best piece of information you received:

"The importance of knowing who your target audience is, and then providing valuable content."