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CONTENT MARKETING 2 DAY BOOT CAMP

Learn how to create and execute your OWN content marketing strategy.

Whether you’re new to content marketing or you’re a seasoned professional, this is THE class to get the most out of your content. 

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The next session starts in...
(March 26, 2020)

You will find yourself energized and in control of your content marketing strategy. Upon completion you’ll be able to...
  • Identify how Inbound Marketing principles relate to your content marketing strategy
  • Create buyer persona profiles to help segment and understand your audience
  • Identify valuable content for your audience
    Create a content schedule
  • Spy on your competitors and uncover valuable information about their strategy
  • Use that information to take advantage of their strategic weaknesses and dominate them online
  • Determine the search demand for keywords your personas are using
  • Turn this information into valuable and actionable insights to help grow your business
  • Understand Search Engine Optimization and the elements that impact your placement in the search results
  • Create specific, measurable, attainable, realistic and timebound goals for your content marketing strategy
  • Measure the impact of your marketing strategy and understand where you’re receiving the best ROI
  • Defend the strategy you’ve created

Testimonials

Best piece of information you received:

"All around great boot camp! I enjoyed reviewing my Google Analytics, as well as tracking competitors' web activity."

Your Ah-Ha moment:

"I need to provide Calls to Action (CTA's) that are more than an email sign-up."

Best piece of information you received:

"The importance of knowing who your target audience is, and then providing valuable content."
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