State-of-Inbound-Marketing-2015-Cover.pngDownload the full State of Inbound Marketing & Sales 2015 Report

Learn more about how inbound marketing is revolutionizing thousands of businesses worldwide!

The 7 Most Important Takeaways

1 | Three out of 4 marketers across the globe prioritize an inbound approach to marketing.

2 | Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic.

3 | Proven marketing ROI unlocks budget. But you have to be tracking ROI in the first place, which not everyone is doing.

4 | Leading marketers recognize that inbound is a long game. Both past success and past failure with inbound correlates with an inbound marketing budget increase.

5 | Inbound is the preferred marketing strategy regardless of company type. B2B, B2C, nonprofit -- everyone’s implementing inbound tactics.

| Inbound campaigns achieve higher ROI than outbound. This holds true across different company sizes and budgets.

7 | Establishing a Marketing-Sales service level agreement (SLA) leads to higher ROI. The presence of an SLA also correlates with budget and staff increases.

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